Episode 120 – Avoid The Race To Zero by Adding Value



Sometimes when a business prices their product low it can trigger another business to price their product lower than the first company and then to compete yet another company will price their product lower than the first two. Before you know it the price of the product has been devalued and nobody’s making any money. We see this a lot in land. One investor will price their property really low causing others to follow suit. This leads to a complete market shift in a county and can ruin it for anyone wanting to work there. So, in today’s show we’re gonna talk about why that’s a bad idea and how you can stand out from the crowd by adding massive value.